Video Production Can Boost Your Online Marketing
Video has become a more important medium than ever before. Globally, traffic from online videos will constitute over 80% of all consumer internet traffic by 2020. By 2019, the total U.S. digital video advertising spend is projected to eclipse $14 billion—nearly 50% of that figure ($6.86 billion) is attributed to mobile video.
Video Is Great For Social Media
Social networks also encourage video content with their new features. Facebook has launched 360 Video, Live Video, and Lifestage (A Video-Centric App for Teenagers). Instagram put in place 60-Second Videos & Instagram Stories, Twitter has Periscope. And YouTube is the second largest search engine in the world.
Bring Testimonials To Life
A written testimonial is a powerful marketing tool, but a video testimonial is even more credible. Testimonial videos are more authentic to prospective clients than written reviews. They don’t have to be daunting or intrusive; they can be filmed in the comfort of your client’s home or business. Once the videos are produced, they can be uploaded to YouTube or Vimeo and embedded into a website.
RDM Productions is a leading video production company with over 10 years of experience. The team has produced short and long videos for virtually every purpose from commercial to artistic. For more information, please contact us.